Empowering homeowners to be part of the energy transition through affordable and sustainable renovations.
Product Stage: Research, Ideation and Business Plan Development Role: Product Manager & Concept Design Lead Team: Gustavo Garcia & Jacques Chevrant-Breton
The project aims to address the low renovation rates in Europe, focusing on the need for energy efficiency in private housing. It reframed the value proposition of first-time homeowners to take on renovations as opportunities for climate neutrality, innovation, and industry recovery.
To address the complex problem of low renovation rates, I began by conducting extensive research to understand the barriers homeowners faced. This involved analyzing current renovation trends, energy efficiency standards, and user behavior patterns through surveys conducted in Denmark.
From this research, I developed a framework that guided the platform’s design, ensuring it would meet both user needs and environmental goals.
With the strategy in place, I led the design and development of the digital platform. The goal was to create an intuitive interface that simplified the renovation process for homeowners. I focused on designing a user experience that was both engaging and informative, incorporating interactive elements to guide users through planning, decision-making, and implementation stages.
The result was a robust digital platform that empowered homeowners to undertake renovations with confidence and sustainability in mind. It democratized the decision-making process, giving users the tools and knowledge needed to make informed choices.
This project started as a master’s project assignment, however it is going forward as a startup and is currently under development, in which an MVP is being developed. Beyond the technical aspects, we will work on communicating the importance of sustainability throughout the project. We are working closely with industry professionals, encouraging them to adopt innovative approaches to renovation. The platform aims to highlight best practices in energy efficiency and sustainable design, serving as an educational resource as well as a practical tool.